BREAKING: Chris Sussman is heading back to the BBC — this time as the broadcaster’s director of comedy.

Sussman’s latest job was at Netflix U.K., where he served as director of scripted series. Before that, he was head of comedy at BBC Studios, giving him plenty of history with the broadcaster’s in-house comedy engine.

In the new role, Sussman will be responsible for leading comedy at the BBC, steering the pipeline of original British scripted shows the corporation positions as a major part of its output.

The appointment effectively brings an experienced comedy executive back into the BBC fold after time at a global streamer — a move that underlines how fiercely the U.K. Scripted market is being fought over right now.

For viewers, it’s a clear signal that the BBC is putting a senior, recognisable name in charge of what lands next under its comedy banner — and betting on someone who’s worked both sides of the BBC/Netflix divide.