ASIA is officially the world’s busiest place for new streaming TV commissions — at least when it comes to scripted.

From January to June 2026, the Asia-Pacific region accounted for 36 percent of first-run scripted series orders from Prime Video, Apple TV+, Disney+, HBO Max, Netflix and Paramount+, according to analysis by Ampere. That translated to 70 greenlights in APAC, compared with 46 in North America and 44 in Western Europe. All other regions combined managed 34.

Within Asia-Pacific, India was the standout market with 25 series orders, making it the region’s biggest engine for new scripted commissions. South Korea followed as APAC’s second-busiest market, while Taiwan and the Philippines were flagged for significant growth.

Two of the biggest drivers are Prime Video and Netflix. In Taiwan, Netflix quadrupled its new scripted series orders versus the first half of 2025, including titles such as How to Survive Med School and Million-follower Detective. In the Philippines, Amazon announced five new Prime Video series, including romance drama The Loyalty Game.

Ampere’s take is that the strategy shifts depending on the market: in established territories like India, South Korea and Japan, new productions are being used to attract and retain subscribers while also playing to audiences beyond national borders. In emerging markets such as Taiwan and the Philippines, commissioning is framed more as a subscriber-acquisition tool.

Genre-wise, Crime & Thriller led the pack for new orders, dramas also rose, and Sci‑Fi & Fantasy commissions dropped sharply.