OLIVIA RODRIGO has dropped a new song called ‘Serena Joy’ — and she’s doing it in a deliberately old-school way first.
The track, inspired by The Handmaid’s Tale and named after one of the story’s most prominent characters, has been released initially as a limited run of CD singles.
If you’re not in the market for a physical copy, you won’t be waiting forever: a digital release is set to follow, meaning the song won’t stay locked to those scarce discs for long.
For Rodrigo, it’s also a notable move because ‘Serena Joy’ is described as a non-album track — a standalone release rather than something tied to a full project.
The combo of a fictional villainess name-check and a tiny physical drop gives the release a very specific vibe: pointed, collectible, and built to be talked about before it hits streaming.
Exactly when the digital version lands hasn’t been specified here, but the plan is clear: CD first, then the wider release.
Do you like the idea of artists doing limited CD drops before putting new songs online?
5 comments · real people, real opinions