HARPER Beckham is reportedly stepping into the beauty spotlight.
According to a new report, the 14-year-old has completed a photoshoot in London for her first beauty campaign tied to her HIKU by Harper brand, which was trademarked last year.
The project is said to target Gen Z and Gen Alpha consumers, with inspiration reportedly drawn from South Korean beauty trends.
Harper was allegedly joined on set by her parents, David Beckham and Victoria Beckham, as work begins on the brand ahead of a possible late-summer launch, according to The Sun.
“This has long been a dream of Harper’s — it has all been driven and led by her,” a source told the paper.
“She’s an incredibly impressive young lady.
“She has seen first-hand how her mum has successfully cracked the world of beauty and, like so many girls her age, is obsessed with all things fashion and beauty.
“It will be aimed at Gen Z and her own Gen Alpha, and is said to be inspired by South Korean cosmetics — a ginormous industry in its own right.
“David and Victoria are obviously supportive and very proud. This isn’t a Brand Beckham thing, though — it is very much a Brand Harper thing.
“After all, she has been doing online tutorials and is an absolute natural in front of the camera.”
Sources quoted in the report describe the venture as a passion project led by Harper herself rather than a broader Beckham family brand move.
Victoria Beckham, who has already found success in the beauty space, previously said Harper could one day become a beauty mogul.
The report also compares Harper’s early business ambitions to Kylie Jenner’s rise in cosmetics, suggesting she could become a major young influencer in the UK if the launch takes off.