INSTAGRAM has unveiled a new logo, pitching it as a “more modern” look.

The platform’s rebrand hasn’t exactly landed quietly. Almost immediately, people began poking fun at the updated design, turning the refresh into a fresh target for online mockery.

Beyond that, no further details about what specifically changed in the logo — or why Instagram chose to update it now — were provided in the available information.

For now, the headline takeaway is simple: Instagram wanted “more modern”, and the internet has responded with jokes.