MARINA has signed with United Talent Agency for global representation in all areas.

The deal covers the Welsh-Greek singer-songwriter’s touring and wider media work, and also extends into filmed entertainment and brand partnerships.

The “all areas” language signals a broad remit — the kind of agency setup designed to handle everything from live dates and TV opportunities to commercial collaborations under one roof.

Marina, previously known as Marina and the Diamonds, has released music across the past decade-plus and has built a reputation as a pop artist with a distinctive visual world — something that can translate neatly into screen projects and branded work as well as straightforward music bookings.

For now, the headline move is the representation switch itself: UTA will be handling her worldwide opportunities across multiple lanes, rather than just one corner of her career.