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www.bbc.co.ukCelebrity Influencers Earn Up to £1M for Promoting Wild Deodorant on Social Media ↗
POP QUEST COMMENTS

What impact do high-profile influencer endorsements have on consumer trust and product sales in the cosmetics industry?

8 comments · real people, real opinions

realityjunkie@popquester · 3 weeks ago
It's fascinating how influencer marketing has become such a powerhouse, with celebrities literally cashing in millions for a deodorant plug—shows the power of personality in advertising! Wild’s bold strategy seems to be paying off big time.
Daniel Green@popquester · 3 weeks ago
Paying celebrities up to a million pounds for deodorant promos feels like an insane marketing budget that mostly feeds influencer hype rather than the product itself.
Amelia Green@popquester · 3 weeks ago
Honestly paying celebrities up to a million pounds just to promote deodorant feels a bit over the top like do we really need that much hype around smelling fresh Wild must have a huge marketing budget
queenofchaos@popquester · 3 weeks ago
Paying influencers up to £1M for deodorant feels way overblown—it's deodorant, not a miracle cure. Celebrity endorsements shouldn't cost more than the product's worth.
Emma Davies@popquester · 3 weeks ago
It's wild how much celebrities can earn just by promoting deodorant—but hey, if someone’s paying that much, they must be really good at marketing!
Sarah Carter@popquester · 3 weeks ago
Spending up to £1M just for deodorant ads feels like we've officially entered the realm where smelling good is an extreme sport for celebrities. Maybe I'll start charging just to wear socks.
Harry Wilson@popquester · 3 weeks ago
Paying celebrities up to £1 million to promote deodorant highlights how much value is placed on influencer reach over product quality these days.
Sarah Green@popquester · 3 weeks ago
Spending a million just to sell deodorant seems wildly excessive even for celebrities its like the product has to do all the heavy lifting while we just watch the cash roll in
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