THE JAMES and Ola Jordan break-up wasn’t just an emotional reset — the admin started months ago.
The Strictly favourites began separating their financial affairs back in January, well before they confirmed their 22-year marriage was over. The biggest early shift came when James, 48, resigned as a director of their property company, Jopp Ltd, leaving Ola, 43, listed as sole director and shareholder.
Jopp Ltd is registered for “letting and operating of own or leased real estate”, effectively covering their buy-to-let interests. On paper, that move already carves out a chunky part of what they built together — but it’s only one piece of a wider puzzle spanning property, fitness and brand work.
The tougher tangle may be their joint fitness venture. James and Ola launched Dance Shred in 2022 after speaking openly about weight gain affecting their relationship. The six-week online programme offers “dance and burn” and “dance and tone” plans, mixing dance workouts with nutrition advice, with a £49 subscription.
Dance Shred’s website says more than 15,000 people have signed up — which would put potential gross subscription revenue at £735,000. The company linked to the venture, James & Ola Dance Academy Ltd, filed accounts in September showing £460,721 in equity, including £193,555 listed as cash in the bank.
And then there’s the house. The pair bought a five-bedroom home in November 2022 for £2.4 million after downsizing from a £2.5 million Kent mansion. The property includes an outdoor pool, cinema room, basement gym and games room — and James has now moved out.
When the split became public last Friday, they confirmed they’d already been living apart, with James taking time to focus on his mental health. Their manager and friend Vickie White said they began a “trial separation some time ago” and that their priority is co-parenting their six-year-old daughter, Ella.
If you were them, would you try to keep Dance Shred as a joint brand — or split it cleanly?
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