IT’S ANOTHER tough week for Meghan Markle.
Netflix has quietly cut ties with the Duchess of Sussex’s lifestyle brand As Ever, marking the latest setback for the former royal’s attempt to build a post-palace business empire.
According to Page Six, the streaming giant has officially stepped away from the brand after the collapse of Meghan’s Netflix series With Love, Meghan, which had been heavily used to promote the products.
“Her show did not go on so it did not make sense to continue the partnership,” an industry source told Page Six.
The lifestyle brand — which launched with jars of jam, candles, wine and Meghan’s now-famous flower petal sprinkles — had been closely tied to the Netflix deal she signed with Prince Harry after they dramatically quit royal life in 2020.
At the time, the Sussexes landed a headline-grabbing $100 million agreement with the streaming platform. The couple delivered one massive hit — their explosive documentary Harry & Meghan in 2023 — but follow-up projects have struggled to capture the same buzz.
Meghan’s cooking and lifestyle show With Love, Meghan ran for two seasons but failed to generate strong viewing figures and was not renewed for a third season, according to Page Six.
Without the show driving attention to the brand, insiders say Netflix saw little reason to remain involved.
In a diplomatic statement to Page Six, Netflix said Meghan’s “passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand” and that the company was pleased to have helped launch it.
But behind the scenes, things appear far less rosy.
Sources previously told Page Six that Netflix’s Los Angeles offices were reportedly overflowing with unsold As Ever merchandise, including jars of jam and lifestyle products that had been heavily promoted during the show’s run.
Meanwhile, the Sussexes’ wider Netflix deal is also facing uncertainty.
Two planned adaptations — Carley Fortune’s romantic novel Meet Me at the Lake and Jasmine Guillory’s The Wedding Date — have reportedly stalled in development, with insiders telling Page Six the projects have been sitting in limbo for years.
“Three years in development for a movie like this at Netflix isn’t good,” a Hollywood source said.
Despite the setback, Meghan’s team insists the brand isn’t finished yet.
An As Ever spokesperson told Page Six the company is “grateful for Netflix’s partnership” and claims the business is now ready to “stand on its own.”
Whether that actually happens remains to be seen.
For now, the split marks another chapter in what has become a rocky Hollywood journey for the Sussexes — one that began with huge promise but has increasingly been dogged by stalled projects, lukewarm audiences and mounting industry scepticism.
