Stacey Solomon Launches New £10m Business Without Joe Swash
Key Points
- Stacey incorporated Key Map Prop, a new company focused on buying and selling real estate.
- Her Keymap Entertainment valuation jumped to £10.1 million for 2025.
- Joe promotes paid products on social media; Stacey publicly criticized his endorsement-style content.
STACEY Solomon has quietly launched a new money-spinning company all by herself, leaving fans wondering about the future of her business partnership with Joe Swash.
The former X Factor star, 36, incorporated Key Map Prop earlier this month, a firm focused on buying and selling real estate – a move separate from her existing company, Keymap Entertainment Ltd, which handles her media and advertising deals, reports The Sun.
Keymap Entertainment’s value has soared to an impressive £10.1million for 2025, up from £7.4million the previous year.
Meanwhile, Joe, 44, has been busy pushing a variety of products on social media, from hair-growth shampoos to kitchen gadgets, prompting Stacey to call his efforts “a load of c**p” in a recent TikTok video.
Joe’s promotional clips come with a ‘Commission paid’ label, confirming he’s earning from his online endorsements.
Despite their lavish 2022 wedding ceremony at their £1.2million home, Stacey and Joe are not legally married, a fact the couple has been open about.
Stacey clarified online, “I said we were not getting legally married and having a religious blessing and ceremony at home in front of our friends and family – and we’ll get legally married at a later point.”
Their BBC family reality show has been greenlit for a third series, which will focus on Joe’s plans to build a fishing lake on their property.
For now, Stacey’s solo business venture and the couple’s unconventional marriage status add a fresh twist to their public story.
