KRIS Jenner and Kylie Jenner have thrown a bombshell pitch to Jeff Bezos to buy back control of Kylie Cosmetics from Coty.
The mother-daughter duo are furious, convinced Coty has botched the beauty empire they built.
Sources told New York Post gossip column Page Six that Kris and Kylie see Bezos as their secret weapon in a high-stakes takeover battle.
Why This Matters
Kylie and Kris Jenner courting Jeff Bezos to retake Kylie Cosmetics raises the stakes for billion-dollar beauty ownership, could reshape Coty’s portfolio, and underscores how celebrity influence and tech capital can rapidly pivot control of high-value consumer brands.
Coty bought 51% of Kylie Cosmetics for $600 million in 2019 but the Jenners claim the brand has suffered under their reign.
The Jenners have been simmering with frustration for years, with Kylie having “informal discussions” about reclaiming her empire since 2023.
Now, insiders reveal they’ve pitched Bezos directly, hoping the Amazon titan will swoop in and snatch the controlling stake.
Bezos and his wife Lauren Sanchez have a known appetite for star-studded ventures, recently backing Sydney Sweeney’s lingerie line.
The Jenners’ close ties with Bezos and Sanchez run deep, evidenced by their presence at the couple’s lavish Venice wedding.
Meanwhile, Coty is under pressure too, having launched a strategic review that could force the sale of major beauty brands.
The Jenners’ move could trigger a fierce showdown over Kylie Cosmetics’ future and billions in value.
