Waveform in a teacup

Mid-morning teabag for Ken Bruce

THE former BBC Radio 2 host loves a PG Tip.

Key Points

  • Vernon Kay posts record mid-morning Radio 2 listening figures.
  • PG Tips sponsors Ken Bruce's Greatest Hits Radio, running ads alongside PopMaster.
  • Other former BBC presenters are securing tea-brand partnerships.
By Adam Nutburn
PUBLISHEDFebruary 15, 2026 12:35 pm UPDATEDFebruary 15, 2026 12:36 pm
Source

AS his successor Vernon Kay enjoys record listening figures for mid-mornings on Radio 2, Ken Bruce is celebrating after landing himself a shiny new sponsor.

PG Tips are aligning themselves with Bruce’s Greatest Hits Radio show. They’ll be running ads alongside PopMaster.

Ken’s not the only ex BBC employee to enjoy a good, old-fashioned teabag.

Why This Matters

Ken Bruce securing PG Tips sponsorship signals how veteran radio talent can carry audience loyalty—and advertising—across platforms, underlining the commercial pull of established presenters and the growing tussle between public and commercial broadcasters for listeners and revenue.

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