BREW Dog, the beer company owned by Georgia Toffolo’s husband James Watt, sounds like it’s in trouble.
They’ve called in consultants and it appears the business — which makes craft beer such as Punk IPA and Elvis Juice — could be broken up.
The company announced job cuts across the business in October last year after posting a £37m loss.
A spokesperson for BrewDog said: “As with many businesses operating in a challenging economic climate and facing sustained macro headwinds, we regularly review our options with a focus on the long-term strength and sustainability of the company.
“Following a year of decisive action in 2025, which saw a focus on costs and operating efficiencies, we have appointed AlixPartners to support a structured and competitive process to evaluate the next phase of investment for the business.
“This is a deliberate and disciplined step with a focus on strengthening the long-term future of the BrewDog brand and its operations.”
The spokesperson added: “BrewDog remains a global pioneer in craft beer: a world-class consumer brand, the No 1 independent brewer in the UK and with a highly engaged global community.
“We believe that this combination will attract substantial interest, though no final decisions have been made.
“Our breweries, bars, and venues continue to operate as normal. We will not comment on any further speculation.”
Toff has previously said of James: “We are very ambitious, we like to do the best in everything and we don’t take no for an answer, which means we build and do brilliant things.”
“We’re also hugely competitive of each other. It’s a big part of our relationship – he loves it and I love it.”