HOLLYWOOD heavyweights George Clooney, Rande Gerber and Mike Meldman are back in the booze business — sort of.
The trio who sold Casamigos tequila for $1 billion in 2017 have introduced a non‑alcoholic beer called Crazy Mountain.
The cans are styled like a movie poster, featuring a cowboy in action, and the brand carries the tagline “Live wide open.”
The founders say the idea came from shifts in how people drink.
“People still love the ritual of cracking a cold one with friends — after a surf, a round of golf, a long ride or just sitting around at the end of the day — but a lot of the time they don’t actually want the alcohol. Crazy Mountain really came out of that simple idea.”., according to Page Six.
Brewed in the US, Crazy Mountain uses a state‑of‑the‑art brewing process that the company says naturally limits alcohol formation while preserving the crisp taste and aroma of a traditional lager. It will be sold in original and lime versions, and a 12‑ounce can is about 65 calories.
The drink will roll out in select markets this year, with broader national distribution to follow. “Some nights you want to drink, other times you just want a great beer and still be up early the next morning. Crazy Mountain is really about having that option,” Gerber said.
Clooney, who recently appeared on Broadway in Good Night, and Good Luck, reportedly barely sipped alcohol for six months during the run.
The launch lands as no‑ and low‑alcohol beverages surge: NIQ reported US sales of non‑alcoholic beer, wine and spirits climbed 26% to over $800 million between 2024 and 2025, and industry reporting notes non‑alcoholic beer has risen from roughly 0.3% of US beer sales seven years ago to about 5% today.
